Excellent. I remember a few years back there was a bit of a fuss when BA started putting the ‘speedmarque’ before the logotype in certain settings rather than after (as the original design). But looking at this, it makes perfect sense. pic.twitter.com/kHeYfFYMy4
In #LogoDesign, any text used including the logotype should be considered as a shape, not just a text.
Consider the letter's form, scale, negative space, kerning & overall look & feel.
Flip & rotate the logotype until it looks right & unified.